Appliance brands, baking retailers & ingredient suppliers
Put your brand in the hands of top celebrity chefs and customers in 2025
Reach & influence passionate home bakers to achieve more sales and brand loyalty without crowded print & Social Media Campaigns
MELBOURNE 4 – 6 JULY 2025 MCEC | SYDNEY 26 – 28 SEPTEMBER 2025 ICC
3X
Sales than any
other Events
250$
Average spent
per visitor
1.5Million+
Reach across
Australia
Under Pressure To Deliver More?
Let’s find the sweet spot, that’s when effectiveness of where you spend your budget comes to spotlight. Let us show you how to effectively invest on your customers for measurable and quicker results.
3 Dynamic Demo Stages to Spotlight Your Brand
Thousands of enthusiastic visitors flock daily to our demo stages, ready to see and find out what’s new in baking!
Celebrity Endorsements
Leverage the influence of Australia’s top celebrity chefs attending the show. Their endorsements can elevate your brand’s credibility and attract more visitors to your business.
Get Your Products Sampled
Let visitors taste and experience your products firsthand, creating lasting impressions and driving sales.
Influencer Marketing
Connect with some of Australia’s leading baking influencers! Utilise their reach and passion for baking to enhance your brand's visibility and engagement among dedicated home bakers.
Showcase Your Products in Action
From cookie cutting to edible printing, demonstrate the power of your tools in real-time. Captivate visitors with interactive experiences that transform interest into eager customers right at your stand.
Explore Sponsorship Opportunities
Maximise your brand’s visibility! Our tailored show features connect you with the right audience, whether you want to target experienced cake decorators, baking prodigies, or showcase key ingredients in interactive demos.
Why Cake Bakes & Sweets show is called The Baker’s Paradise
Let’s find the sweet spot, that’s when effectiveness of where you spend your budget comes to spotlight. Let us show you how to effectively invest on your customers for measurable and quicker results.
The Longest-Running Baking Event
Since 2015 CBSS have been the centre of baking community in Australia both online and face to face. The event has produced many celebrity chefs and strong brands.
Top Line Bakers and Decorators
Our shows features top-tier talent, featuring celebrity bakers and decorators who set industry trends and inspire enthusiasts. Inspiration for our attendees.
Exhibitors Triple Their Revenue here
Our exhibitors see unmatched results, with many tripling their revenue due to the quality and engagement of our audience. Our show connects brands with an audience eager to buy, making it the best place to showcase products and maximise sales.
Why Are We Called The Bakers Paradise?
Let’s find the sweet spot, that’s when effectiveness of where you spend your budget comes to spotlight. Let us show you how to effectively invest on your customers for measurable and quicker results.
Exhibitors Triple Their Revenue here
Our exhibitors see unmatched results, with many tripling their revenue due to the quality and engagement of our audience. Our show connects brands with an audience eager to buy, making it the best place to showcase products and maximise sales.
Exhibitors Triple Their Revenue here
Our exhibitors see unmatched results, with many tripling their revenue due to the quality and engagement of our audience. Our show connects brands with an audience eager to buy, making it the best place to showcase products and maximise sales.
Exhibitors Triple Their Revenue here
Our exhibitors see unmatched results, with many tripling their revenue due to the quality and engagement of our audience. Our show connects brands with an audience eager to buy, making it the best place to showcase products and maximise sales.
The proof is in the Pudding!
Our attendees are not just casual visitors—they are passionate, informed, and ready to invest in the best products and ideas.
Exhibitors Triple Their Revenue here
Our exhibitors see unmatched results, with many tripling their revenue due to the quality and engagement of our audience. Our show connects brands with an audience eager to buy, making it the best place to showcase products and maximise sales.
Contact Us
Your journey to something big starts here. Let’s chat about your pain points and wish lists, and leave the rest to us because, we are here to find and serve your customers!
Frequently Asked Questions
A: Get ready for a crowd! Our shows attract over 30,000 visitors, including passionate home bakers and dessert lovers actively seeking new products and ideas. This is your chance to connect with a large, engaged audience!
A: We offer a variety of booth sizes to accommodate different needs. You can choose from standard, large, or custom setups. Contact us for a layout plan and options that work best for your brand!
A: We’re here to help! You’ll receive comprehensive support throughout the entire process, including marketing materials, event promotion, on-site assistance, and access to our dedicated team ready to ensure your experience is smooth and successful.
A: We offer a range of sponsorship packages designed to maximise your brand’s visibility! From tile sponsorships to featured partnerships, you can choose the option that best aligns with your marketing goals. Each package is tailored to help you engage effectively with our audience and make a memorable impact at the show.
Refer to the Partnership Opportunities Brochure.
A: Absolutely! We welcome businesses of all sizes. Our event is a fantastic opportunity for new brands to gain visibility and connect with a passionate audience eager to discover fresh products and ideas.
A: The Cake Bake & Sweets Show will be held in two locations in 2025:
● Melbourne: July 4 – 6, 2025, from 10:00 AM to 5:00 PM at the Melbourne Convention and Exhibition Centre (MCEC).
● Sydney: September 26 – 28, 2025, from 10:00 AM to 5:00 PM at the International Convention Centre (ICC).
A: Registration is simple! Just visit our website and fill out the enquiry form. Our team will guide you through the process and answer any questions you may have.
A: If you’re a sponsor, our marketing team will provide you with a comprehensive 6-month marketing plan to maximise your exposure. For exhibitors, we offer social media posts and newsletter inclusions to help get the word out.
Additionally, we encourage you to leverage your social media, website, and email marketing to announce your participation. We’ll provide promotional materials for your use, and we suggest offering exclusive show deals to attract attendees to your booth! Make your presence known and watch the crowd flock to you!
A: Yes, product demonstrations are highly encouraged! They are a great way to engage visitors and showcase your offerings. Just let us know your plans so we can help accommodate your needs.
A: We welcome a variety of products related to baking and desserts, but there are some restrictions on certain food items and non-baking-related goods. If you have any doubts, please send us your Enquiry.
A: You can handle payment processing through your preferred methods. Many exhibitors use mobile payment systems or portable card readers. Make sure to check the venue’s policies regarding cash handling as well.
A: We prioritise the health and safety of our exhibitors and attendees. We will follow all current guidelines and regulations regarding safety, including sanitation measures and crowd management. Details will be provided in your exhibitor manual.
A: Our event staff will be on-site and easily accessible to help with any questions or issues that arise. We’ll provide contact information and a team member for you to reach out to for support.
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