As the premier event for home baking enthusiasts, the Cake Bake & Sweets Show is the ultimate platform to meet thousands of passionate bakers in one place!
Here, you’ll connect directly with an audience that lives and breathes baking, making it the perfect venue to showcase your products, build brand loyalty, and drive meaningful engagement with the very people who use and love your products. Don’t miss out on this incredible opportunity to reach Australia’s largest gathering of home bakers!
Breaking through to connect with the right audience, growing brand awareness, and securing dedicated customers can be tough.
Investing in exhibitions without seeing real returns is frustrating—spending time, money, and effort only to meet more browsers than buyers.
At the Cake Bake & Sweets Show, we bring together passionate bakers ready to buy, giving your brand the boost it needs to succeed.
As the longest-running event of its kind, we bring years of expertise and a deep understanding of what makes a baking show unforgettable. Our experience ensures a seamless, high-quality event for both exhibitors and attendees.
Our show features top-tier talent, featuring celebrity bakers and decorators who set industry trends and inspire enthusiasts. These experts don’t just perform—they engage directly with fans, providing insights and techniques that spark creativity.
Our exhibitors see unmatched results, with many tripling their revenue due to the quality and engagement of our audience. Our show connects brands with an audience eager to buy, making it the best place to showcase products and maximise sales.
Our attendees are not just casual visitors—they are passionate, informed, and ready to invest in the best products and ideas. They engage, ask questions, and shop with purpose, making them the ideal customers for baking and cooking brands.
Loved Sampling
Spend 250$ 500$ per Year for Baking / Cooking Products
Would Re-visit The Show
Average spend at The Show
Discovered New Brand / Products
Thousands of enthusiastic visitors flock daily to our demo stages, ready to see and find out what’s new in baking!
Let visitors taste and experience your products firsthand, creating lasting impressions and driving sales.
From cookie cutting to edible printing, demonstrate the power of your tools in real-time. Captivate visitors with interactive experiences that transform interest into eager customers right at your stand.
Leverage the influence of Australia’s top celebrity chefs attending the show. Their endorsements can elevate your brand’s credibility and attract more visitors to your business.
Connect with some of Australia’s leading baking influencers! Utilise their reach and passion for baking to enhance your brand’s visibility and engagement among dedicated home bakers.
Debut your latest products at the show, where attendees can “try before they buy” and experience firsthand what’s fresh and exciting in the baking world. This hands-on approach creates buzz and provides brands with immediate, valuable feedback from a highly engaged audience.
Thousands of enthusiastic visitors flock daily to our demo stages, ready to see and find out what’s new in baking!
Let visitors taste and experience your products firsthand, creating lasting impressions and driving sales.
From cookie cutting to edible printing, demonstrate the power of your tools in real-time. Captivate visitors with interactive experiences that transform interest into eager customers right at your stand.
Leverage the influence of Australia’s top celebrity chefs attending the show. Their endorsements can elevate your brand’s credibility and attract more visitors to your business.
Connect with some of Australia’s leading baking influencers! Utilise their reach and passion for baking to enhance your brand’s visibility and engagement among dedicated home bakers.
Debut your latest products at the show, where attendees can “try before they buy” and experience firsthand what’s fresh and exciting in the baking world. This hands-on approach creates buzz and provides brands with immediate, valuable feedback from a highly engaged audience.
A: Get ready for a crowd! Our shows attract over 30,000 visitors, including passionate home bakers and dessert lovers actively seeking new products and ideas. This is your chance to connect with a large, engaged audience!
A: We offer a variety of booth sizes to accommodate different needs. You can choose from standard, large, or custom setups. Contact us for a layout plan and options that work best for your brand!
A: We’re here to help! You’ll receive comprehensive support throughout the entire process, including marketing materials, event promotion, on-site assistance, and access to our dedicated team ready to ensure your experience is smooth and successful.
A: We offer a range of sponsorship packages designed to maximise your brand’s visibility! From tile sponsorships to featured partnerships, you can choose the option that best aligns with your marketing goals. Each package is tailored to help you engage effectively with our audience and make a memorable impact at the show.
Refer to the Partnership Opportunities Brochure.
A: Absolutely! We welcome businesses of all sizes. Our event is a fantastic opportunity for new brands to gain visibility and connect with a passionate audience eager to discover fresh products and ideas.
A: The Cake Bake & Sweets Show will be held in two locations in 2025:
● Melbourne: July 4 – 6, 2025, from 10:00 AM to 5:00 PM at the Melbourne Convention and Exhibition Centre (MCEC).
● Sydney: September 26 – 28, 2025, from 10:00 AM to 5:00 PM at the International Convention Centre (ICC).
A: Registration is simple! Just visit our website and fill out the enquiry form. Our team will guide you through the process and answer any questions you may have.
A: If you’re a sponsor, our marketing team will provide you with a comprehensive 6-month marketing plan to maximise your exposure. For exhibitors, we offer social media posts and newsletter inclusions to help get the word out.
Additionally, we encourage you to leverage your social media, website, and email marketing to announce your participation. We’ll provide promotional materials for your use, and we suggest offering exclusive show deals to attract attendees to your booth! Make your presence known and watch the crowd flock to you!
A: Yes, product demonstrations are highly encouraged! They are a great way to engage visitors and showcase your offerings. Just let us know your plans so we can help accommodate your needs.
A: We welcome a variety of products related to baking and desserts, but there are some restrictions on certain food items and non-baking-related goods. If you have any doubts, please send us your Enquiry.
A: You can handle payment processing through your preferred methods. Many exhibitors use mobile payment systems or portable card readers. Make sure to check the venue’s policies regarding cash handling as well.
A: We prioritise the health and safety of our exhibitors and attendees. We will follow all current guidelines and regulations regarding safety, including sanitation measures and crowd management. Details will be provided in your exhibitor manual.
A: Our event staff will be on-site and easily accessible to help with any questions or issues that arise. We’ll provide contact information and a team member for you to reach out to for support.