THE WORLD'S BEST
DECORATORS, 35,000+
CONSUMERS, & YOUR
BRAND!
Melbourne
JULY 9-11, 2021
Melbourne Convention & Exhibition Centre
SYDNEY
OCTOBER 22-24, 2021
Sydney Showground
ACTIVATE YOUR
BRAND
YOUR ONE-STOP SHOP FROM ONLINE
CAMPAIGNS TO ACQUIRING NEW
CUSTOMERS
BRAND
PROMOTION
PRODUCT
ACTIVATION
PRODUCT
LAUNCH
SAMPLING
RETAIL
SALES
DIGITAL
CAMPAIGNS
ART OF CAKE COMPETITION
![]()
Australia’s largest cake competition
with over 200 baked works of art
will be fighting it out to win the
grand prize of AU$5,000.BAKEOFF LIVE
![]()
The first ever live bake-off in Australia
promises to serve up searing hot
competition and cutting-edge techniques,
bringing together the crème de la crème
of home bakers.CAKE DECORATION STAGE
![]()
Learn the tips and tricks that
talented bakers use while playing
with baking ingredients to create
cakes so beautiful, you wouldn’t
want to eat it.CHOCOLATE MASTERCLASS
![]()
Learn how to work with chocolate
as an ingredient and create
masterpieces using this rich,
familiar flavour!HEALTHY BAKING CORNER
![]()
Who says healthy can’t be delicious?
Learn how to make healthy sweet
treats that taste amazing against
all odds.KIDS WORKSHOP
![]()
Find your child’s hidden baking talent
under the guidance of talented chefs.
Your little one will learn how to make
fun and simple recipes.MAKE & TAKE CLASSES
![]()
The ever-popular Make & Take
sessions is one of the most exciting
features of the show. High calibre
chefs directly train you on how to
whip up perfectly made baked goods.SUGAR ART
![]()
This workshop is literally the icing on
the cake! Be amazed at how you can
twist and shape sugar to create
gorgeous designs.VIP LOUNGE
![]()
Take your special seat facing the
Super Theatre while you enjoy some
delicious handmade food made
exclusively by our celebrity chefs
and sample a selection of wine
from our kitchen.
Interested in
ACTIVATING Your
Brand?
Nowhere else can you connect with - and sell to -
such a sizable population of highly qualified
audience!
World's Best Talent, 35k+ Visitors, Your Brand
Some say it’s Hybrid - We
say 365 days of Community
Engagement
go online now
365 Days mult-channel
engagement
Community of home bakers
Both online and face to
face
own your online shop
5,000 Visitors daily.
Reach them @Home
18,000 Realtime viewers
your recipes and offers
76,000 Love Baking Club
Members
Influence them socially
125,000 Followers.
Sponsors, Partners
& Exhibitors
WHY SHOULD YOU
EXHIBIT?
At no other event in Australia can you
REACH, ENGAGE, EDUCATE and SELL to
such a highly captivated and qualified
audience of home bakers.
The Cake Bake and Sweets Show delivers a unique
audience keen to MAKE, TASTE, TRY and BUY
anything and everything baking. It’s the sweetest
place to introduce your brand to a highly captivated
audience who are committed to spending money on
their baking passion or profession.
Whether you are looking to launch a new product,
increase brand awareness, or simply reach new
shoppers, this one-of-a-kind event helps you achieve
your sales and marketing goals.
HOW TO MAXIMISE
RETURNS?
Beyond exhibition space and banners &
logos, we can work with you to create a
compelling experience between your brand
and the show visitors.
Partnership opportunities involve participating in the
creation of a complete, active, and engaging
consumer experience designed to maximise your
exposure and brand recognition amongst thousands of
baking enthusiasts.
Whether visitors interact with your product, take away
samples or meet with you face-to-face, we can
custom design a sponsorship program around one of
our many show features, or work with you in creating
something completely original.
Interested in
ACTIVATING Your
Brand?
Nowhere else can you connect with - and sell to -
such a sizable population of highly qualified
audience!
World's Best Talent, 35k+ Visitors, Your Brand
