5 – 7 JULY 2024 | 10:00 AM – 5:00 PM | MCEC

27 – 29 SEPTEMBER 2024 | 10:00 AM – 5:00 PM | ICC

Connect Your Brand with Australia's Largest Baking Community and Sweet Enthusiasts!

Welcome to Westgold Cake Bake & Sweets Show – Australia’s Biggest 3-Day Live Event featuring top celebrity chefs, emerging talents in the baking industry, thrilling live demos, cake competitions, and more. Join over 30,000 sweet lovers and baking enthusiasts for three days of fun-filled festivities.

Align your brand with the most popular show in your niche and leave a lasting impression.

By sampling and placing your products directly in the hands of thousands of customers, you’re bound to achieve your business goals.

Are you a:
Bakes & sweet product brand?
Baking/kitchen equipment manufacturer?
Baking & cooking accessories/ingredients brand?

If your answer is YES, you’re in the right place! Here’s how you can reach over 3 million Australian bakers throughout the year and engage face-to-face with over 30 thousand passionate home bakers, home cooks, and dessert enthusiasts.

Why Exhibit at The Show?

Get Your Products Sampled By Thousands of Visitors

Elevate your brand's visibility, recognition, and customer engagement with sampling opportunities! Turn visitors into lifelong clients by introducing them to your products firsthand.

Showcase Your Products In Action

From cookie cutting to edible printing, captivate visitors with live baking demos showcasing your tools' power. Convert them into eager customers and seize the opportunity to dazzle and sell right at your stand.


Celebrity Chefs & Bakers

Elevate your brand with celebrity endorsements! Let influential chefs talk about your products and sway the masses with their endorsement power. Reach new heights of influence and captivate your audience.

Maximise Your Brand's Potential with Show Features!

Our show features are tailored to match your brand's niche. Whether you're targeting seasoned cake decorators, younger audiences, or want showcasing your ingredient in hands-on classes, we've got the ideal spot to elevate your brand's visibility and impact

Elevate Your Brand: Boost Recognition, Sales & Exposure!

Discover Features to Connect with
Thousands of Home Bakers!

Live Demos & Celebrity Chef Performances!

Join baking legends like Tigga Mac, Monica Cavallaro, DimSimLim, and Catherine Zhang as they create culinary masterpieces live, offering a prime opportunity for brand activations and showcasing your products to captivated audiences.

Art of Cake Competition: Where Talent Takes the Cake!

Join the nation’s largest cake competition, where your brand meets a vibrant community of extremely skilled home bakers.

Kids Zone: Where Kids Rule!

Be part of the whimsical Kids Zone, where young bakers indulge in cupcake stations, fairy floss machines, and face painting. With potential for mini workshops, your brand can captivate future bakers and families, creating lasting memories and loyal customers.

VIP Lounge: Your Products In Spotlight

Secure your spot in the exclusive VIP Lounge for a premium showcase. Perfect for wine and beverages brands, high tea and luxury brands. Elevate your brand in an upscale setting, captivating affluent attendees and making a lasting impression.

Don't Miss Out - Be a Part of the Most Sought-After Event for Home Bakers!

Since 2017, Westgold Cake Bake & Sweets Show has been connecting brands with passionate home bakers and sweet aficionados across Australia.

We attended the Cake Bake & Sweets Show to try and get our product out to the cake and baking industry and create some exposure for our brand - we achieved this with a huge success! We were in touch personally with thousands of people between shows and it really took Berry Fresh to an unexpected level. We will definitely be attending future events!
Jimmy Ripepi
Managing Director of Berry Fresh Australia
A big thank you and congratulations to the organisers, GL Exhibitions, for a fabulously co-ordinated event. We were impressed with the volume of attendees, the networking opportunities and the amazing atmosphere. The event was very successful for us in more ways than predicted and we are looking forward to attending again next year!
Jennifer Mead

It’s your turn now to act and make 2024 more successful.


GL Exhibitions acknowledges and pays respect to the Wurundjeri Woi Wurrung people of the Kulin Nation, the Traditional Custodians of the lands on which we live, cook, grow and create. We pay respect to their Elders past and present, and to all Aboriginal and Torres Strait Islander people.




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