How To Win
Home Baking Customers
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MELBOURNE
5 – 7 JULY 2024 | MCEC

SYDNEY
27 – 29 SEPTEMBER 2024 | ICC

Here’s how you could reach over 3 million Australian bakers throughout the year and engage face to face with over 30 thousand passionate home bakers, home cooks and dessert enthusiasts.

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Year Long Branding

Expand your brands impression consistently throughout the year.
Benefit from the 6x digit $ marketing campaign.

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Hands-on

Your product belong to be in the hands of your customers. Teach them ‘howto’ use and have a ‘before you buy’ session.

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Celebrities

Endorsement doesn’t have to be an expensive affair always. Let our Master chefs use and talk about your products.

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Sampling & Sales

Show-off the goodness, impress and influence who matters. Meet new customers that you never thought existed!

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Do you think your products deserve better?

I need this

Products in ACTION
with measurable RESULTS!

Cake Decorating Stage

Specialty customers delivered live so that you can influence and engage.

Art of Cake

Nation’s largest cake competition: for you it is the largest gathering of passionate home bakers.

Art of Cake

Nation’s largest cake competition: for you it is the largest gathering of passionate home bakers.

Art of Cake

Nation’s largest cake competition: for you it is the largest gathering of passionate home bakers.

Make & Take

Teaching the young and old alike, nothing beats the hands-on approach when it comes to product activation.

Kids Zone

Specialty customers delivered live so that you can influence and engage.

Kids Zone

Specialty customers delivered live so that you can influence and engage.

Kids Zone

Specialty customers delivered live so that you can influence and engage.

We believe in product to customer fit – find yours!

Free Consultation

Westgold Cake Bake & Sweets Show has been helping brands reach the passionate home bakers and sweet aficionados since 2017 across Australia.

We attended the Cake Bake & Sweets Show to try and get our product out to the cake and baking industry and create some exposure for our brand - we achieved this with a huge success! We were in touch personally with thousands of people between shows and it really took Berry Fresh to an unexpected level. We will definitely be attending future events!
Jimmy Ripepi
Managing Director of Berry Fresh Australia
A big thank you and congratulations to the organisers, GL Exhibitions, for a fabulously co-ordinated event. We were impressed with the volume of attendees, the networking opportunities and the amazing atmosphere. The event was very successful for us in more ways than predicted and we are looking forward to attending again next year!
Jennifer Mead
Thermomix

It’s your turn now to act and make 2024 more successful.

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Join these Successful Brands

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GL Exhibitions acknowledges and pays respect to the Wurundjeri Woi Wurrung people of the Kulin Nation, the Traditional Custodians of the lands on which we live, cook, grow and create. We pay respect to their Elders past and present, and to all Aboriginal and Torres Strait Islander people.

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CO-LOCATED EVENTS

Home Cooking Show
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