NOWHERE ELSE CAN YOU CONNECT
WITH—AND SELL TO—SUCH A SIZABLE
POPULATION OF QUALIFIED
CUSTOMERS.
This is your chance to reach thousands of consumers who are passionate
about baking. With an audience made up of over 84% women, you have
the opportunity to launch new product ranges, have them tested and
tasted, run promotional campaigns, and most importantly influence and
acquire new customers.
ACTIVATE YOUR
BRAND
YOUR ONE-STOP SHOP FROM ONLINE
CAMPAIGNS TO ACQUIRING NEW
CUSTOMERS
BRAND
PROMOTION
PRODUCT
ACTIVATION
PRODUCT
LAUNCH
SAMPLING
RETAIL
SALES
DIGITAL
CAMPAIGNS
POPULAR FEATURES
DESIGNED TO TAKE YOUR BRAND
CLOSER TO THE PASSIONATE
HOME BAKER
LOYAL ART OF CAKE COMPETITION
Australia’s largest cake competition
with over 200 baked works of art
will be fighting it out to win the
grand prize of AU$5,000.
The first ever live bake-off in Australia
promises to serve up searing hot
competition and cutting-edge techniques,
bringing together the crème de la crème
of home bakers.
The ever-popular Make & Take
sessions is one of the most exciting
features of the show. High calibre
chefs directly train you on how to
whip up perfectly made baked goods.
Take your special seat facing the
Super Theatre while you enjoy some
delicious handmade food made
exclusively by our celebrity chefs
and sample a selection of wine
from our kitchen.
Some say it’s Hybrid - We
say 365 days of Community
Engagement
go online now
365 Days mult-channel engagement
Community of home bakers
Both online and face to face
own your online shop
5,000 Visitors daily.
Reach them @Home
18,000 Realtime viewers
your recipes and offers
76,000 Love Baking Club Members
Influence them socially
125,000 Followers.
Sponsors, Partners
& Exhibitors
WHY SHOULD YOU
EXHIBIT?
At no other event in Australia can you
REACH, ENGAGE, EDUCATE and SELL to
such a highly captivated and qualified
audience of home bakers.
The Cake Bake and Sweets Show delivers a unique
audience keen to MAKE, TASTE, TRY and BUY
anything and everything baking. It’s the sweetest
place to introduce your brand to a highly captivated
audience who are committed to spending money on
their baking passion or profession.
Whether you are looking to launch a new product,
increase brand awareness, or simply reach new
shoppers, this one-of-a-kind event helps you achieve
your sales and marketing goals.
HOW TO MAXIMISE
RETURNS?
Beyond exhibition space and banners &
logos, we can work with you to create a
compelling experience between your brand
and the show visitors.
Partnership opportunities involve participating in the
creation of a complete, active, and engaging
consumer experience designed to maximise your
exposure and brand recognition amongst thousands of
baking enthusiasts.
Whether visitors interact with your product, take away
samples or meet with you face-to-face, we can
custom design a sponsorship program around one of
our many show features, or work with you in creating
something completely original.
Interested in
ACTIVATING Your
Brand?
Nowhere else can you connect with - and sell to -
such a sizable population of highly qualified
audience!