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westgold
Reach Home Cooks & Home Bakers!

Book Your Stand At Cake Bake & Sweets Show

Melbourne
5 - 7 July 2024
Melbourne Convention & Exhibition Centre
SYDNEY
27 - 29 September 2024
Sydney Showground

WE’RE BRINGING TOGETHER 16,000+ HOME COOKS & HOME BAKERS TO CELEBRATE FLAVOUR & TECHNIQUE

Westgold Cake Bake & Sweets Show is Australia’s most loved live baking, desserts & sweets show.
3 days of celebrity meet and greets, live demos, sampling delicious treats, workshops, and masterclasses make it the Festival of Deliciousness.

It’s the perfect day out for food enthusiasts & home bakers!

This is a not-to-be-missed opportunity for you to showcase your product to a highly engaged, high-spending audience who attend the show. New to the scene? No stress! Our attendees are here to discover new brands, new products and make purchases.

Here’s your chance to meet and engage face-to-face with excited and passionate home bakers of all ages.

Drop your details below. We’d love to have you onboard!

WHAT'S ON YOUR MIND

OUR POPULAR FEATURES BRING YOU
CLOSER TO YOUR AUDIENCE​

SUPER THEATRE

BIG STARS & BIG CROWD. A FAN FAVOURITE!
This is Australia’s biggest LIVE cooking stage experience, with a star-studded line-up of the most prominent personalities of the baking world!

DEMO STAGES

SPONSORED STAGES FEATURING THE SWEETEST IN THE BUSINESS
Learn from the experts at these demo stages. In 2023 we have sweet and savoury demo stages to show you how to conquer the kitchen. You’ll learn from the likes of Kirsten Tibballs, Manu Feildel, Cas Watene, Andrew Ballard, ColourMill and so many more!

SWEET & SAVOURY MARKETPLACE

SATISFY YOUR CRAVINGS
We’ve invited the country’s best artisan producers of sticky, sweet, fried, frozen, savory and combinations of all the above to entice you.

CAKE DECORATING STAGE

LEARN FROM THE BEST IN BUSINESS
Watch experts create phenomenal cake designs and visually pleasing desserts whilst talking you through the techniques and entertaining you at the same time.

ART OF CAKE COMPETITION

AUSTRALIA’S ULTIMATE CAKE DECORATING COMPETITION REWARDING THE HIDDEN TALENT
Take a tour of this mesmerizing cake maze, showcasing Australia’s most talented cake decorators and home bakers.

KIDS BAKEMANIA!

FOR THE LITTLE ONES WHO WERE BORN TO BAKE!
Like a mini-cupcake – this is the cutest thing you’ll see. These talented little bakers have a chance to shine in their aprons and display their sweet skills.

HANDS-ON WORKSHOPS

FOR THE ONES THAT WANT TO UPSKILL & LEARN MORE
The place where curious bakers and cakers are in their element. These workshops are very hands-on and intimate. You’ll walk out with new skills, secrets, tips & tricks.
Our 2023 line up is our best yet! Book now to avoid missing out!

VIP LOUNGE

A LUXURIOUS DAY OUT
For a more upscale, exclusive experience visit the show in style with a VIP pass.
You’ll get front row seats, complimentary wine, delectable snacks and sweets, meet & greets and an exclusive VIP lunch Tickets are limited so get yours today!

OUR POPULAR FEATURES BRING YOU
CLOSER TO YOUR AUDIENCE

SUPER THEATRE

CELEBRITY DEMONSTRATIONS

ART OF CAKE
COMPETITION

ART OF CAKE
COMPETITION

KIDS BAKEMANIA

KIDS BAKEMANIA

HANDS-ON WORKSHOPS WITH THE BEST IN BUSINESS

VIP LOUNGE

HANDS-ON WORKSHOPS WITH THE BEST IN BUSINESS

VIP LOUNGE

WE'LL HELP YOU ENACT THE BEST BRAND ACTIVATION STRATEGIES.

DON'T HESITATE TO CALL US FIRST!

Need a stage to showcase your brand?
Become a Stage Sponsor!

Bake Boss Demo Stage

Colour Mill Cake Decorating Stage

ACDN All Star Stage

Loyal Demo Stage

Sugar Lab Stage

Sugarlab (1)

Sugar Lab Stage

Bake Boss Demo Stage

Colour Mill Cake Decorating Stage

ACDN All Star Stage

Loyal Demo Stage

Sugarlab (1)

Sugar Lab Stage

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