Are you an international baking equipment, ingredients, or dessert brand looking to break into the Australian market?
The Cake Bake & Sweets Show, Australia’s longest-running and most loved baking event, is your perfect opportunity!
With a dedicated audience of passionate home bakers, this is the ideal platform to launch new products, offer “try before you buy” experiences, and build meaningful connections with a highly engaged baking audience.
Don’t miss your chance to showcase your brand and make a lasting impression in Australia’s thriving baking community!
Why Join Us?
Market Entry and Brand Awareness
Want to make a splash in the Australian market? The Cake Bake & Sweets Show is the perfect place to introduce your brand to a wide audience of passionate home bakers and industry professionals. It’s a unique opportunity to get your products in front of the right people and start building strong brand recognition.
Launch, Showcase & Demo Your Products
This is the ideal place to launch your new products! Engage with the crowd by offering live product demos and allowing visitors to experience your products firsthand. Partner with celebrity chefs for on-stage demos to give your brand an extra boost and attract even more attention to your latest products.
Maximise Your ROI
We help you get the most out of your sponsorship with custom marketing plans and full support onsite. From strategic promotions to high-visibility opportunities, we’ll work with you to create a plan that maximises your investment and drives results. It’s the perfect way to increase your brand exposure and connect with customers who are eager to buy.
Build Lasting Loyalty with a Targeted Audience
Create lasting connections with your audience! By engaging with attendees through interactive experiences and hands-on demos, you’ll build trust and loyalty in the Australian baking community. This event gives you the chance to become a trusted name in the baking world, keeping customers coming back for more.
Success Stories
These International Brands Nailed Their Goals!
From the West Coast of NZ to Aussie Bakers' Hearts
Westgold made a powerful impact at the Cake Bake & Sweets Show in 2023 as the title sponsor. With a 9-month marketing activation plan and eye-catching onsite activations, Westgold successfully positioned itself as a beloved butter brand among Aussie bakers.
At the 2024 show, returned to the show as the official butter sponsor. Once again, powered by strong brand activations Westgold solidified its presence in the Australian market, driving significant brand awareness and boosting sales.
Spreading International Love
Well known New Zealand brand, Barkers made a brilliant move by becoming the Sweet Junction Demo Stage Sponsor for two consecutive years, gaining massive brand awareness.
Australia’s top cake and cookie decorators showcased their products in live demos on the Barkers Sweet Junction Stage, bringing unparalleled exposure to the brand. Not only did they receive visibility throughout the show, but their products were also featured by celebrity chefs, elevating their reach and recognition even further
Get To Know Our Audience
71.1%
Loved Sampling
30.5%
Spend 250$ 500$ per Year for Baking / Cooking Products
96.7%
Would Re-visit The Show
$375
Average spend at The Show
57.9%
Discovered New Brand / Products
Be Part of the Action!
Here’s how we can help your brand shine:
Dynamic Demos: Show Your Products in Action
Thousands of visitors flock to our demo stages daily, eager to see what’s new in baking. Show off your products in action and leave a lasting impression on an engaged audience. Be the star of the show!
Product Sampling: Turn Visitors into Loyal Customers
Let attendees experience your product firsthand with sampling. Every bite builds excitement and loyalty, turning curious visitors into lifelong fans. Make your flavor unforgettable!
Celebrity Chef Endorsement: Boost Your Brand’s Credibility
Celebrity chefs showcasing your product? Yes, please! Their endorsement adds star power to your brand, inspiring thousands to follow their lead. Shine with the baking icons!
Align Your Brand with Passionate Bakers
Join the show’s creative heart! Sponsor the Art of Cake Competition and align your brand with artistry, passion, and thousands of captivated visitors. Celebrate the art of baking!
Kids Zone: Connect with Families and Future Bakers
Get involved with the Kids Zone and Make-and-Take Classes to connect with families and young bakers. Create lasting memories while showcasing your brand. Fun, creativity, and engagement all in one!
Stand out by sponsoring the VIP Lounge
Celebrity chefs showcasing your product? Yes, please! Their endorsement adds star power to your brand, inspiring thousands to follow their lead. Shine with the baking icons!
Align Your Brand With The Biggest Names In The Baking Biz
It’s Your Time to Shine!
Don’t miss this chance to whisk up success in the Australian baking world.
Let’s bake your brand into the hearts of Aussie bakers!
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