Tap into the Biggest Baking
Community in Australia
Showcase your brand at Australia’s Longest-Running Baking Event
WE’RE PRE-HEATING THE OVEN AND WE’RE BAKING UP A STORM IN 2025
ARE YOU COMING ALONG FOR THE RIDE?
As the premier event for home baking enthusiasts, the Cake Bake & Sweets Show is the ultimate platform to meet thousands of passionate bakers in one place!
Here, you’ll connect directly with an audience that lives and breathes baking, making it the perfect venue to showcase your products, build brand loyalty, and drive meaningful engagement with the very people who use and love your products. Don’t miss out on this incredible opportunity to reach Australia’s largest gathering of home bakers!
Are You Struggling to Stand Out in the Home Baking Market?
Breaking through to connect with the right audience, growing brand awareness, and securing dedicated customers can be tough.
Investing in exhibitions without seeing real returns is frustrating—spending time, money, and effort only to meet more browsers than buyers.
At the Cake Bake & Sweets Show, we bring together passionate bakers ready to buy, giving your brand the boost it needs to succeed.
Cake Bake & Sweets Show
Our Visitors Call It Baker’s Paradise
The Longest-Running Baking Event
As the longest-running event of its kind, we bring years of expertise and a deep understanding of what makes a baking show unforgettable. Our experience ensures a seamless, high-quality event for both exhibitors and attendees.
Exceptional Lineup of Celebrity Bakers and Decorators
Our show features top-tier talent, featuring celebrity bakers and decorators who set industry trends and inspire enthusiasts. These experts don’t just perform—they engage directly with fans, providing insights and techniques that spark creativity.
Exhibitors Triple Their Revenue here
Our exhibitors see unmatched results, with many tripling their revenue due to the quality and engagement of our audience. Our show connects brands with an audience eager to buy, making it the best place to showcase products and maximise sales.
A Highly Engaged and Spending Audience
Our attendees are not just casual visitors—they are passionate, informed, and ready to invest in the best products and ideas. They engage, ask questions, and shop with purpose, making them the ideal customers for baking and cooking brands.
Get To Know Our Audience
71.1%
Loved Sampling
30.5%
Spend 250$ 500$ per Year for Baking / Cooking Products
96.7%
Would Re-visit The Show
$375
Average spend at The Show
57.9%
Discovered New Brand / Products
Align Your Brand With The Biggest Names In The Baking Biz
Brand Activations at it’s best
Your Brand
On Spotlight
Thousands of enthusiastic visitors flock daily to our demo stages, ready to see and find out what’s new in baking!
Get Your Products
Sampled
Let visitors taste and experience your products firsthand, creating lasting impressions and driving sales.
Showcase Your
Products in Action
From cookie cutting to edible printing, demonstrate the power of your tools in real-time. Captivate visitors with interactive experiences that transform interest into eager customers right at your stand.
Celebrity
Endorsements
Leverage the influence of Australia’s top celebrity chefs attending the show. Their endorsements can elevate your brand’s credibility and attract more visitors to your business.
Influencer
Marketing
Connect with some of Australia’s leading baking influencers! Utilise their reach and passion for baking to enhance your brand’s visibility and engagement among dedicated home bakers.
Perfect Place For a
New Launch
Debut your latest products at the show, where attendees can “try before they buy” and experience firsthand what’s fresh and exciting in the baking world. This hands-on approach creates buzz and provides brands with immediate, valuable feedback from a highly engaged audience.
Your Brand
On Spotlight
Thousands of enthusiastic visitors flock daily to our demo stages, ready to see and find out what’s new in baking!
Get Your Products
Sampled
Let visitors taste and experience your products firsthand, creating lasting impressions and driving sales.
Showcase Your
Products in Action
From cookie cutting to edible printing, demonstrate the power of your tools in real-time. Captivate visitors with interactive experiences that transform interest into eager customers right at your stand.
Celebrity
Endorsements
Leverage the influence of Australia’s top celebrity chefs attending the show. Their endorsements can elevate your brand’s credibility and attract more visitors to your business.
Influencer
Marketing
Connect with some of Australia’s leading baking influencers! Utilise their reach and passion for baking to enhance your brand’s visibility and engagement among dedicated home bakers.
Perfect Place For a New Launch
Debut your latest products at the show, where attendees can “try before they buy” and experience firsthand what’s fresh and exciting in the baking world. This hands-on approach creates buzz and provides brands with immediate, valuable feedback from a highly engaged audience.
Why Cake Bake & Sweets Show is
THE
Sweet Spot!
Enquire Now To Reserve Your Spot
FAQs
A : It’s actually quite affordable! We offer multiple exhibitor packages and cost-effective solutions to fit various budgets. If you’re considering sponsorship, we have a variety of sponsorship packages available as well to fit your budget. Plus, if you book before 30 November, you’ll enjoy an exclusive early bird discount.
A: Get ready for a crowd! Our shows attract over 30,000 visitors, including passionate home bakers and dessert lovers actively seeking new products and ideas. This is your chance to connect with a large, engaged audience!
A: We offer a variety of booth sizes to accommodate different needs. You can choose from standard, large, or custom setups. Contact us for a layout plan and options that work best for your brand!
A: We’re here to help! You’ll receive comprehensive support throughout the entire process, including marketing materials, event promotion, on-site assistance, and access to our dedicated team ready to ensure your experience is smooth and successful.
A: We offer a range of sponsorship packages designed to maximise your brand’s visibility! From tile sponsorships to featured partnerships, you can choose the option that best aligns with your marketing goals. Each package is tailored to help you engage effectively with our audience and make a memorable impact at the show.
Refer to the Partnership Opportunities Brochure.
A: Absolutely! We welcome businesses of all sizes. Our event is a fantastic opportunity for new brands to gain visibility and connect with a passionate audience eager to discover fresh products and ideas.
A: The Cake Bake & Sweets Show will be held in two locations in 2025:
● Melbourne: July 4 – 6, 2025, from 10:00 AM to 5:00 PM at the Melbourne Convention and Exhibition Centre (MCEC).
● Sydney: September 26 – 28, 2025, from 10:00 AM to 5:00 PM at the International Convention Centre (ICC).
A: Registration is simple! Just visit our website and fill out the enquiry form. Our team will guide you through the process and answer any questions you may have.
A: If you’re a sponsor, our marketing team will provide you with a comprehensive 6-month marketing plan to maximise your exposure. For exhibitors, we offer social media posts and newsletter inclusions to help get the word out.
Additionally, we encourage you to leverage your social media, website, and email marketing to announce your participation. We’ll provide promotional materials for your use, and we suggest offering exclusive show deals to attract attendees to your booth! Make your presence known and watch the crowd flock to you!
A: Yes, product demonstrations are highly encouraged! They are a great way to engage visitors and showcase your offerings. Just let us know your plans so we can help accommodate your needs.
A: We welcome a variety of products related to baking and desserts, but there are some restrictions on certain food items and non-baking-related goods. If you have any doubts, please send us your Enquiry.
A: You can handle payment processing through your preferred methods. Many exhibitors use mobile payment systems or portable card readers. Make sure to check the venue’s policies regarding cash handling as well.
A: We prioritise the health and safety of our exhibitors and attendees. We will follow all current guidelines and regulations regarding safety, including sanitation measures and crowd management. Details will be provided in your exhibitor manual.
A: Our event staff will be on-site and easily accessible to help with any questions or issues that arise. We’ll provide contact information and a team member for you to reach out to for support.
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POWERED BY
CO-LOCATED EVENTS
