Cake bake & Sweets show

MELBOURNE 4 – 6 JULY 2025 MCEC | SYDNEY 26 – 28 SEPTEMBER 2025 ICC

Appliance brands, baking retailers & ingredient suppliers

Put your brand in the hands of top celebrity chefs and customers in 2025

Reach & influence passionate home bakers to achieve more sales and brand loyalty without crowded print & Social Media Campaigns

3X

Sales than any
other Events

250$

Average spent
per visitor

1.5Million+

Reach across
Australia

MELBOURNE
4 – 6 JULY 2025
10:00 AM – 5:00 PM | MCEC

SYDNEY
26 – 28 SEPTEMBER 2025
10:00 AM – 5:00 PM | ICC

Under Pressure To Deliver More?

Let’s find the sweet spot, that’s when effectiveness of where you spend your budget comes to spotlight. Let us show you how to effectively invest on your customers for measurable and quicker results.

Sweet Junction
Sweet Junction - Demo Stage

Imagine your brand demonstrated by our celebrity chef to thousands of enthusiastic visitors flock daily to find out what’s new in baking!

Sweet Sponsorship
Sweet Sponsorship Engagement

Imagine your brand demonstrated by our celebrity chef to thousands of enthusiastic visitors flock daily to find out what’s new in baking!

Sample
Sample - Indulge - Win!

Imagine your brand demonstrated by our celebrity chef to thousands of enthusiastic visitors flock daily to find out what’s new in baking!

Influence Customers
Influence Customers

Imagine your brand demonstrated by our celebrity chef to thousands of enthusiastic visitors flock daily to find out what’s new in baking!

Workshops
Hands-on Workshops

Imagine your brand demonstrated by our celebrity chef to thousands of enthusiastic visitors flock daily to find out what’s new in baking!

Special Deals
Special Deals

Imagine your brand demonstrated by our celebrity chef to thousands of enthusiastic visitors flock daily to find out what’s new in baking!

Why Cake Bakes & Sweets show is called The Baker’s Paradise

Let’s find the sweet spot, that’s when effectiveness of where you spend your budget comes to spotlight. Let us show you how to effectively invest on your customers for measurable and quicker results.

Bakers Paradise

The Longest-Running Baking Event

Since 2015 CBSS have been the centre of baking community in Australia both online and face to face. The event has produced many celebrity chefs and strong brands.

Top Line Bakers and Decorators

Our shows features top-tier talent, featuring celebrity bakers and decorators who set industry trends and inspire enthusiasts. Inspiration for our attendees.

Exhibitors Triple Their Revenue here

Our exhibitors see unmatched results, with many tripling their revenue due to the quality and engagement of our audience. Our show connects brands with an audience eager to buy, making it the best place to showcase products and maximise sales.

Why Are We Called The Bakers Paradise?

Let’s find the sweet spot, that’s when effectiveness of where you spend your budget comes to spotlight. Let us show you how to effectively invest on your customers for measurable and quicker results.

Exhibitors Triple Their Revenue here

Our exhibitors see unmatched results, with many tripling their revenue due to the quality and engagement of our audience. Our show connects brands with an audience eager to buy, making it the best place to showcase products and maximise sales.

Exhibitors Triple Their Revenue here

Our exhibitors see unmatched results, with many tripling their revenue due to the quality and engagement of our audience. Our show connects brands with an audience eager to buy, making it the best place to showcase products and maximise sales.

Exhibitors Triple Their Revenue here

Our exhibitors see unmatched results, with many tripling their revenue due to the quality and engagement of our audience. Our show connects brands with an audience eager to buy, making it the best place to showcase products and maximise sales.

The proof is in the Pudding!

Our attendees are not just casual visitors—they are passionate, informed, and ready to invest in the best products and ideas.

Exhibitor
Five Star

Exhibitors Triple Their Revenue here

Our exhibitors see unmatched results, with many tripling their revenue due to the quality and engagement of our audience. Our show connects brands with an audience eager to buy, making it the best place to showcase products and maximise sales.

Contact Us

Your journey to something big starts here. Let’s chat about your pain points and wish lists, and leave the rest to us because, we are here to find and serve your customers!


    Frequently Asked Questions

    A: Get ready for a crowd! Our shows attract over 30,000 visitors, including passionate home bakers and dessert lovers actively seeking new products and ideas. This is your chance to connect with a large, engaged audience!

    A: We offer a variety of booth sizes to accommodate different needs. You can choose from standard, large, or custom setups. Contact us for a layout plan and options that work best for your brand!

    A: We’re here to help! You’ll receive comprehensive support throughout the entire process, including marketing materials, event promotion, on-site assistance, and access to our dedicated team ready to ensure your experience is smooth and successful.

    A: We offer a range of sponsorship packages designed to maximise your brand’s visibility! From tile sponsorships to featured partnerships, you can choose the option that best aligns with your marketing goals. Each package is tailored to help you engage effectively with our audience and make a memorable impact at the show.

    Refer to the Partnership Opportunities Brochure.

    A: Absolutely! We welcome businesses of all sizes. Our event is a fantastic opportunity for new brands to gain visibility and connect with a passionate audience eager to discover fresh products and ideas.

    A: The Cake Bake & Sweets Show will be held in two locations in 2025:

    ●  Melbourne: July 4 – 6, 2025, from 10:00 AM to 5:00 PM at the Melbourne Convention and Exhibition Centre (MCEC).

    ●  Sydney: September 26 – 28, 2025, from 10:00 AM to 5:00 PM at the International Convention Centre (ICC).

    A: Registration is simple! Just visit our website and fill out the enquiry form. Our team will guide you through the process and answer any questions you may have.

    A: If you’re a sponsor, our marketing team will provide you with a comprehensive 6-month marketing plan to maximise your exposure. For exhibitors, we offer social media posts and newsletter inclusions to help get the word out.

    Additionally, we encourage you to leverage your social media, website, and email marketing to announce your participation. We’ll provide promotional materials for your use, and we suggest offering exclusive show deals to attract attendees to your booth! Make your presence known and watch the crowd flock to you!

    A: Yes, product demonstrations are highly encouraged! They are a great way to engage visitors and showcase your offerings. Just let us know your plans so we can help accommodate your needs.

    A: We welcome a variety of products related to baking and desserts, but there are some restrictions on certain food items and non-baking-related goods. If you have any doubts, please send us your Enquiry.

    A: You can handle payment processing through your preferred methods. Many exhibitors use mobile payment systems or portable card readers. Make sure to check the venue’s policies regarding cash handling as well.

    A: We prioritise the health and safety of our exhibitors and attendees. We will follow all current guidelines and regulations regarding safety, including sanitation measures and crowd management. Details will be provided in your exhibitor manual.

    A: Our event staff will be on-site and easily accessible to help with any questions or issues that arise. We’ll provide contact information and a team member for you to reach out to for support.

    FAQ
    GL Exhibitions acknowledges and pays respect to the Wurundjeri Woi Wurrung people of the Kulin Nation, the Traditional Custodians of the lands on which we live, cook, grow and create. We pay respect to their Elders past and present, and to all Aboriginal and Torres Strait Islander people.

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